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You can Rank the 2018 Super Bowl Ads

6th Feb 2018
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#7. Matt Damon's Stella Artois Chalice

Damon ends a pretty compelling ad about delivering drinking water to developing countries with an odd proposition: If 1 percent of those watching the ad buy a glass chalice with the Stella Artois label, Water.org can bring clean water to 1 million people over five years. Never mind that the math can make your head spin; the Web address to make the purchase appears so quickly you'll need to pause your DVR to read it. Once you follow the link, you'll find the chalices cost $13 each, with $3.13 going toward the water effort. It's a wonderful goal that I hope they reach, but I couldn't help wondering if there was a slightly less complicated way to drum up viewer dollars.

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#7. Matt Damon's Stella Artois Chalice

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• • •
Flag this list item as:
Adult material (NSFW)
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Infringment of intellectual property

Damon ends a pretty compelling ad about delivering drinking water to developing countries with an odd proposition: If 1 percent of those watching the ad buy a glass chalice with the Stella Artois label, Water.org can bring clean water to 1 million people over five years. Never mind that the math can make your head spin; the Web address to make the purchase appears so quickly you'll need to pause your DVR to read it. Once you follow the link, you'll find the chalices cost $13 each, with $3.13 going toward the water effort. It's a wonderful goal that I hope they reach, but I couldn't help wondering if there was a slightly less complicated way to drum up viewer dollars.

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